Gender-neutral Products: Gender out, mindset in, Marketing & Advertising News, ET BrandEquity

The Central Consumer Protection Authority (CCPA) on October 15 introduced guidelines that restricted the use of such terms in advertisements unless backed by scientific evidence or third-party certification, aiming to promote transparency. Greenwashing, according to the government, is a tactic used by some companies to exaggerate or fabricate environmental claims. Firms often use vague terms such as ‘natural’, ‘sustainable’ or ‘eco-friendly’ without proof, misleading consumers and undermining real sustainability efforts.

India's supercar market is experiencing unprecedented growth, with sales projected to reach 1,200-1,300 units in 2024. This surge is driven by a booming economy, rising disposable incomes, and a growing cultural acceptance of supercars as status symbols. Leading brands like Audi, Porsche, BMW, and Mercedes-Benz are reporting record sales, fueled by high demand for their high-performance models.

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