Maharishi x Heimplanet Introduce Limited
Posted by Liz | Embers Media | June 8, 2023
London-based streetwear label Maharishi and German outdoor gear company Heimplanet partnered to create the Golden Tigerstripe Camouflage, a limited-edition inflatable tent.
Maharishi reproduced a rare Tigerstripe camouflage pattern dubbed "Golden Tigerskins," which originated in Vietnam during the 1960s, and calls it the Golden Tigerstripe Camouflage, and used it to line the walls on the inside of the tent rather than the exterior, to allow the exterior material to be "invisible" in celebration of nature's about to camouflage.
Heimplant's The Cave model was used for the tent's construction in an olive green tone, constructed in a geodesic dome and used to withstand harsh conditions by explorers worldwide. The Cave's inflatable structure can be set up in less than one minute.
"We are thrilled to be working with Heimplanet on this exciting project," said Maharishi founder Hardy Blechman. "The collaboration tent is a perfect blend of style and function and a representation of our shared values of innovation, quality and sustainability. We are confident that it will be a hit with outdoor enthusiasts and fashion-conscious campers alike."
Heimplanet CEO, Stefan Clauss, added, "We are honored to be partnering with Maharishi on this project. Their work in the field of camouflage patterns is truly innovative and has inspired us in the past while inventing our own camouflage pattern, "Cairo Camo." We are excited to bring Maharishi's aesthetic to our camping gear. Their expertise in camouflage patterns, combined with our innovative tent design, makes for a truly unique and functional product."
The Heimplanet x Maharishi limited edition tent is available on the Maharishi and Heimplanet websites.
Photo courtesy Maharishi x Heimplanet
About Maharishi
Founded in 1994 by Hardy Blechman, Maharishi is an urban, elevated streetwear label from the United Kingdom. Blechman is known for his mix of different cultural influences, which is shown through the brand's name (Sanskrit for "great seer"), as well as his design language that includes embroidered symbols from Asian culture such as dragons & tigers. The label makes functional, utilitarian clothing for the urban jungle. On the streets Maharishi stands for a uniform in everyday life, based on blending Eastern and Western silhouettes and graphic influences. The label takes a pacifist approach to military-grade utilitarian design, representing camouflage as a symbol of nature and art, and respecting nature whilst utilizing technology. The founder Hardy Blechman was named Streetwear Designer of the Year in 2000. With his book and masterpiece "DPM – Disruptive Pattern Material" he philosophizes about the origin of camouflage in nature, how it is applied to the military and how it is used in lifestyle segments of the modern world now. For Blechman Camouflage derives nature, not military, as many think, it is the gift of hiding by merging with its environment. Through the infinite variations on DPM that have been changed and adapted by all nations over decades, Hardy has an infinite pool of ideas that he can use as inspiration for his creations.
About Heimplanet
Founded in 2011 by Stefan Clauss and Stefan Schulze, HEIMPLANET is committed to creating innovative, sustainable, and user-friendly products that make outdoor adventures more comfortable and accessible for everyone. In 2003, when the idea for a new design for tents was formed during a surfing trip in Portugal, the basis of Heimplanet was created. In 2011 THE CAVE, the first inflatable tent by HEIMPLANET, was launched. Since then HEIMPLANET has designed and manufactured a wide range of new hiking and outdoor products using highly advanced technology. HEIMPLANET offers bags for every type of trip along with camping gear for various environments. HEIMPLANET's goal is to offer the best possible travel equipment for any destination. Using inflatable technology and geodesic design, tents by HEIMPLANET are set up easily using a pump and have special wind stability, so can be set up in any type of weather. HEIMPLANET aims for functionality of outdoor products with innovative design for outdoor living. For more information, visit heimplanet.com